Clarins now offers a customer-care bot, Clara, which users can use to receive immediate responses to their urgent inquiries when the customer-care department is closed.

The bot also helps optimize the availability of customer care agents during the day, allowing them to respond swiftly to more complex inquiries that a conversational bot can not handle.
 
Clara is powered by Microsoft secure and Enterprise-grade Azure OpenAI Service, a true milestone in the prestige beauty industry. 
 
Unlike traditional bots, Clara integrates natural language interactions, ensuring a better understanding and resolution of customer requests.
 
Clarins CEO, Jonathan Zrihen said,
 
“We are proud to introduce Clara, a pioneering customer care bot powered by the cutting-edge generative AI capabilities of Microsoft Azure OpenAI Service. This is a significant milestone for Clarins as we continue to set the standard in delivering exceptional service in the prestige beauty industry. Clara is designed not just to meet but exceed the sophisticated expectations of our customers by providing tailored, instantaneous responses at any time. This innovation highlights our commitment to blending human expertise with state-of-the-art technology to enhance the beauty experience for every Clarins customer we serve.”
 
Clarins is currently conducting tests on several variants of the bot in order to assess and optimize the overall customer experience before implementing Clara in the rest of the world.
 
The bot is now live on the Clarins USA website. It leverages Clarins proprietary data, including content from the Clarins website, customer care pre-defined questions and answers list, and beauty coaches’ product training content. 

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